Let's talk about... cut

You may be familiar with princess, emerald and pear shapes, but when it comes to diamond cut, we’re actually talking about how well-proportioned the stone is rather than its overall outline. The way that a diamond is cut – its angles, proportions, symmetry and unique facet pattern – affects how much it reflects light and sparkles.


Let's talk about... color

So, here's a story from D to Z – the diamond color scale. Starting with the colorless D, which are purest and most sought after, as you move towards Z, so does the presence of yellow, caused by the levels of nitrogen in the stone. Although often invisible to the untrained eye, these subtle color distinctions affect diamond quality and price. Kat Florence only sets Diamonds graded as D color.


Let's talk about... clarity

A perfect diamond is near impossible to find; small imperfections known as ‘inclusions’ are formed when the diamond is crystallized under the earth’s crust. The fewer and less visible the inclusions = the higher the clarity grade. Kat Florence sets the rarest Diamonds only, D Flawless Diamonds.


Let's talk about... carat

The most commonly touted of the four Cs, carats take into account the weight of the diamond, rather than the size. One carat is equivalent to 1/5 of a gram, and in general, the higher the carat of a single stone, the bigger it is – though the other Cs will be significant factors in its cost.